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Great Land Holdings enjoys cost efficiencies in its sales and marketing efforts by only investing in properties with a single target customer base - Baby Boomers in North America and Europe. This is a huge Market and we further refine it so that our sales organization is able to identify customers more efficiently than our competitors. By reducing costs in sales and marketing we are able to deliver better value to our customers and investors.
Great Land Holdings enjoys cost efficiencies in its development efforts by only investing in properties with where we can leverage our development teams and existing infrastructure to reduce the overall development costs, accelerate development efforts, and rotate teams across property for better overall utilization. By reducing costs in development we are able to deliver better value to our customers and investors.